Superbrands India

Max Life Insurance (India)

Founded in 2000, Max life insurance is one of the leading life insurers in India.

Max Life Insurance is a joint venture between Max India Limited and Mitsui Sumitomo Insurance, a global insurance company with a presence in 39 countries.

Max Life Insurance offers a comprehensive product range, including protection, savings, growth, child, retirement and group solutions, each tailored to suit different life stages.

Max Life Insurance operates on the belief of being an honest company committed to doing what is right for its customers. The companies’ Aapke Sachche Advisor’ campaign captures this essence.

This belief is supported by the companies’ actions – giving advice that is right, listening to customers and offering products that meet their different life-stage needs, giving professional and hassle-free customer service, and settling claims in a timely manner.

As a customer-centric company, Max Life Insurance has launched a claims guarantee and a service promise aimed at delivering outstanding service to customers.

Max Life Insurance was one of the first life insurers in India to adopt Treating Customers Fairly, a global framework developed to ensure that the company is transparent, equitable and fair in dealing with its customers.

Four values – caring, credibility, collaborative and excellence – define the brand’s culture, and inspire employees to act with compassion, build expertise, work honestly and create new benchmarks in service.