Superbrands is the world’s largest independent arbiter of branding. It pays tribute to the strongest and most valuable brands in the world through an intense process of selection. Participation is strictly by selection and invitation.
Superbrands has launched programmes in more than 85 countries including all the key global markets. The organisation has conferred the ‘Superbrands Status’ on approximately 20,000 major brands through more than 400 separate publications.
‘Superbrands Status’ strengthens a brand’s position, adds prestige and sets the brand apart from its competitors. It is considered the most respected and universal seal of enduring excellence. Only brands which have been highly rated and have received exemplary scores from consumers and the Superbrands Council are granted ‘Superbrands Status’ and invited to join the Superbrands programmes.
The Superbrands Council comprises heads of very large organisations who themselves know what it takes to build superbrand companies.
Classmate believes that every child is unique. By providing them with best-in-class scholastic products, it nurtures and encourages children to pursue dreams and be the best versions of themselves. It empowers them to challenge and believe in themselves, helps students to learn, improve and celebrate their uniqueness. Classmate stands for determination, confidence and performance.
With over 260 million primary and secondary students (K 12), spread across 1.5 Lakh schools, the Indian school system is the largest in the world and comprises of both public and private institutions. The stationery industry in the country is estimated at over Rs. 17,000 crore in consumer spends. Of this, notebooks is the largest segment accounting for over 50% of the industry value.