Experience Superbrands

An insight into some of INDIA's strongest consumer & business brands

Superbrands is a concept that originated in the United Kingdom in 1993. Later, as the project grew and gained respectability it also became an outstanding source of authentic information for journalists as well as a must-read for students in institutes of higher learning and a fine reference source for mid- and senior- management marketing professionals.

Since its founding in 1963, Anchor has made India’s first serious attempt to develop an organised market for top-quality plugs, switches, sockets and accessories. Today, more than 50 years later, with the support of its parent, Panasonic Corporation of Japan – the brand continues to surge forward with an unmatched range of offerings. It straddles every price point, […]

Bharat Potteries is, without ambiguity, India’s largest manufacturer of bone china tableware. Its three plants located in Rajasthan turn out more than 70 million pieces of exquisite pottery each year, shipping it to some of the most respected addresses in the country. The company’s half-a-million square feet of manufacturing facilities include an excellent in-house design studio, transfer decal […]

For centuries in the modern era Ayurveda lay quiescent; its powers and secrets known to only a few. But with growing imbalances in the elements of nature an increasing number of people are turning to Ayurveda to seek answers. In this melee Baidyanath Chyawanprash is a powerful beacon. Its formula fortified with over 52 herbs, plant extracts, […]

Axis Bank is the third largest private sector bank in India offering an entire suite of financial services across retail customers, large- and mid-corporates, micro-, small- and medium-enterprises and the rural and agriculture sectors. In 21 years since inception, the Bank has opened 2589 branches including extension counters – or simply, one every three days, across its brief […]

The Indian health care industry is currently estimated to be of the order of about C195,000 crore and expected to touch C650,000 crore by 2025. With 8617 beds across 64 hospitals, Apollo Hospitals is one of the largest hospital chains in Asia. Collectively, the hospitals conducted more than 250,000 preventive checks, 10,000 heart surgeries, 5000 plus joint replacements, […]

ACC was born when ten cement companies came together for a historic merger in 1936. Today, it stands tall as the country’s most influential cement brand. For 79 years, ACC has been the official supplier of cement to some of the country’s most iconic structures and development projects. Its back-end support is a formidable network of factories, ready-mix […]

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