Selection Process
Superbrads

OSCARS OF BRANDING

Superbrands India
Superbrands India

Over 190,000 Voters
Have Participated

Superbrands India

Collectively Marking More Than
3.5 Million Scores

Only brands selected and invited can participate in Superbrands. Otherwise they just cannot participate.

Superbands India prepares a masterlist of nationally present brands, segmented into categories and puts it up for scoring.

Selection of brands as Superbrands is a
two stage scoring process

Stage 1

Superbrands India
  • Scoring by consumers based on their holistic perception of the brands.

Stage 2

Superbrands India
  • Scrutiny and scoring by the Superbrands Council which comprises heads of very large organisations who themselves know what it takes to build superbrands.
Superbrands India

Final Selection & Invitation

Only brands that receive a high, predetermined average score are retained as being selected and are invited to the Superbrands programmes. The rest are eliminated.

Since the selection process is so strict and uncompromising, participation is offered to the most outstanding brands in their field. Attaining ‘Superbrands Status’ strengthens a brands position, adds prestige and reassures consumers and suppliers that they are buying the best brand in its category.