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OSCARS OF BRANDING

Superbrands India

Prestige

Growing at between 10% and 12% per annum, the organised kitchen appliances industry is keeping pace with shifting buying habits and slowly pressurising the unorganised sector to relinquish its hold. Today, the organised sector – led by Prestige – controls nearly 69% of the pressure cooker market and 72% of the non-stick cookware category. Driving this is the new-age woman who is increasingly seeking compromise-free products and gadgets that make life simpler. It is here that Prestige excels. Almost every safety device in pressure cookers has been innovated by this outstanding brand. Not surprisingly, the brand enjoys the trust of millions of people.

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