Superbrands India

Mahindra SUV

Mahindra & Mahindra (M&M) has been the dominant player in the utility vehicles segment in India. It boasts an enviable portfolio of SUVs priced from C6 lacs to C25 lacs and comprising iconic brands like the trend-setting Scorpio; the Bolero – India’s No.1 selling SUV for the last nine consecutive years and the XUV500 – the fastest to reach 100,000 unit sales among SUVs priced above C10 lacs in India. All its brands are united by a common purpose – to enable people to Rise. Clever brand positioning strategies, innovative and insight-based marketing campaigns with larger-than-life advertising and cutting-edge digital integration have been some of the hallmarks of its journey.

Case Study

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