Superbrads

OSCARS OF BRANDING

Superbrands India

Lacto Calamine

Brands age over time. Lacto Calamine has simply grown younger. From caring for tender skin several decades ago it now tackles skin problems associated with oily skin. The brand has also extended its franchise and now offers an oil control formulation for oily and combination skin, a sunscreen lotion and a U.S. Patented anti-aging cream. With years of experience and research on Indian skin and millions of satisfied consumers across generations, Lacto Calamine has come to be known as the final destination for controlling oily skin. The brand commands 83% of the calamine market in India. (Source: ACNielsen RMS 2011).

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