Superbrads

OSCARS OF BRANDING

Superbrands India

Honda

Sitting on a 56% market share in the automatic scooters segment and a 24% market share across all two-wheeler categories, Honda has achieved in India what few companies with much longer histories have managed. It has set new benchmarks for quality, introduced cutting-edge technologies, pioneered the concept of safe riding education and fashioned outlets that buy back used two-wheelers and sell pre-owned ones. In just fourteen years the company has increased sales from a mere 55,000 units per year to a huge 4.45 million units. Supported by a family of 17,000 skilled professionals, 3750 touch points now reach out to every nook and corner of this huge country.

Case Study

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