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OSCARS OF BRANDING

Superbrands India

Everest

For centuries spices have flavoured the world’s most romantic recipes embellishing them with colour, fragrance and taste. Though wars are no longer fought over them, many of the blends are family secrets guarded zealously by men and women of the house. Everest has worked around these impediments and recreated their magic in a range of 44 outstanding blends and pure spices. Today, Everest straddles the Indian market like a giant colossus, its tentacles reaching every corner of this vast market through half-a-million outlets. This overarching spread has been reaffirmed by AC Nielsen’s Independent Retail Outlet Survey of 2014 and by thousands of accolades the brand receives from grateful, happy and satisfied consumers each year.

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