Superbrands India

Prestige (India)

A market leader in India, Prestige has grown by pioneering product launches, developing innovative retail initiatives and introducing brand extension.

A pioneer in the industry, the TTK Group began importing pressure cookers in 1928, and today offers a full range of products and services for the home kitchen.

The Prestige brand’s success is built on the four pillars of safety, innovation, durability and trust. With the support of market research, Prestige continually modifies its product offerings, introducing brand extensions and innovative new models regularly.

Prestige is unique in offering both outer and inner lid pressure cookers. Prestige has also developed the country’s widest range of non-stick cookware, and is now also rolling out products in allied segments. Following its mission to be the total kitchen solutions provider, Prestige has developed a full range of cooking and grinding appliances, kitchen tools and electro-domestics.

In response to the rapid developments which take place in consumer’s kitchens, Prestige strives to meet those demands with new products, while refreshing those already under manufacture. Their latest product innovation is the induction cooker – a completely safe, highly efficient tool no kitchen should be without.

Prestige is an industry pioneer in the creation of their signature retail outlets, Prestige Smart Kitchen showrooms, strengthening bonds with consumers.

In a highly competitive market, one of the greatest challenges is maintaining consumer loyalty. The success of Prestige is built upon the exceptional trust of millions of people who have purchased in excess of 200 million products carrying on the proud legacy of Prestige.

Prestige has always stood by the brand’s values ingrained over time, which state unambiguously that providing innovative and the highest quality products and services at affordable prices is at the heart of the brand. These are values that the company assiduously guards – and treasures.