The launch of the UK edition of Superbrands in 1994 – the organisation’s first book – met with stunning success. It became apparent that the book had more potential than was realised. It could be a superb reference book for journalists, an outstanding teacher to management students and marketing professionals and an exceptional source of information for consumers who want to know more about brands that have gained a permanent place of honour in their lives.
In 1995 Superbrands found its way into Australia. The first edition of the Australian book featuring 65 brands was released in 1996. This was followed by several countries in South East Asia and a simultaneous presence in the highly developed markets of West Europe.
Today, Superbrands has grown into a truly multinational project operating in 91 countries across the Americas, Europe, Australia, Africa and Asia.
Click here to visit thesite.