Superbrands India was launched in December 2002 when the first Council of Members was formed to judge consumer brands. The 1st edition of Consumer Superbrands was released in September 2004.

Since then, the company has produced and launched three more books: the 1st and 2nd editions of Business Superbrands (in September 2005 and August 2008 respectively) and the 2nd edition of Consumer Superbrands (in April 2007).

After two books were released, Superbrands India researched its offering. It discovered that brand managers, while appreciative of the books, would have also liked to see the inclusion of consumers in the study. The 2nd edition of Consumer Superbrands onward is the result of this inclusion.

The involvement of relevant consumers has been a huge success. More than 60,000 people have so far participated in the scoring process, collectively marking more than 1 million scores. By any standards of research this is a stunning result. As a comparison, global studies cutting across continents, usually cover less than 20,000 respondents.