The launch of the UK edition of Superbrands met with stunning success. It became apparent that the book had more potential than was realised. It could be a superb reference book for journalists, an outstanding teacher to management students and marketing professionals and an exceptional source of information for consumers who want to know more about brands they had often used.

In 1995 Superbrands found its way into Australia. The first edition of the Australian book was released in 1996. It featured 65 brands.

Today, Superbrands has grown into a truly multinational project operating in 82 countries across the Americas, Europe, Australia, Africa and Asia.

Click here to visit the Superbrands Global site.