Superbrands India

Tata Tiscon

For millennia people have believed that the element that gives a structure its strength is cement. This is partly true. The greater part of the answer is rebars – the twisted lengths of metal that stick out from rising buildings. In this near-19-million tonne market, India’s best-known rebar brand is TATA Tiscon. The rebar brand from Tata Steel is the prominent ISP – integrated steel player – controlling the largest pie of the market. The brand sells through an established network of dealers across India. Tata Tiscon is the only Superbrand in its category.

Case Study

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