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Superbrands India

Saridon

Sometimes it causes dizziness, sometimes a blurred vision and sometimes a continuous throbbing. This is the complex world of a headache. Behind it lies a series of factors that thankfully are often benign. Standing between these and a complete breakdown of coherence is a single tablet of Saridon. Discovered in 1933 by Roche in Switzerland it has since undergone several formulation changes. Today, it ranks as the undisputed number one analgesic brand in the country commanding 14% of the market. Several studies for this brand have thrown up the unprecedented figure of 100% awareness in unaided recall. Saridon is sold across the counter through 700,000 retail outlets – even in a place where the closest telephone booth is seven kilometres away.

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