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Superbrands India

Polycab Wire

47 years ago a retail outlet in the business of wires and cables operating in Mumbai decided to set up its own facility to manufacture low voltage cables. Its intent was to place a standard in the market not readily available. This was the unassuming genesis of a powerful brand that was destined to rule this space in post-liberalisation India. Today, Polycab is the country’s No. 1 brand in cables and wires and a C4500 crore enterprise. Polycab aims to surge past the magical mark of C5000 crore in 2015/16 and, in the process, become the first company in the cables and wires industry in India to achieve this landmark.

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