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Superbrands India

Nature Fresh

The packaged atta industry has been growing by 15% each year for the last five years. In great measure this shift is on account of the fact that brands like Nature Fresh are beginning to understand what the home-maker wants from her atta and are working to select blends of various strains of grain to meet her needs. Nature Fresh that comes from the house of Cargill India is going two steps further. It is setting up manufacturing units close to centres of procurement so fresh atta can be delivered to the market in the shortest time. And the other is to create custom blends for different regions of the country in recognition of their special taste preferences. No surprise then that Nature Fresh is now the fastest growing brand of packaged atta in the country.

Case Study

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