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OSCARS OF BRANDING

Superbrands India

MAX Bupa

In a country where life expectancy is about 67 years (Source: United Nations Development Programme), communicable diseases rampant and cost of medical treatment spiralling, one would have imagined that Indians would be one of the most heavily insured people in the world. The truth is that less than 5% of the population is covered by health insurance. In this market, 28 companies are battling the odds. So in this highly aggressive climate it’s uncommon for a company to say that more than your money they want you healthy and safe, and live its promise. At Max Bupa it is, indeed, the customers’ health first. Not surprisingly, today, more than 2 million individuals and families are covered by Max Bupa.

Case Study

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