Superbrands India

Mahindra Powerol

Despite power still being a deficient commodity, the strides this sector has taken and the enormous responsibility it has shouldered of playing catch-up with rapidly escalating demand has been very impressive. It is on the back of this deficiency that the parallel power generation regime of diesel-powered generator sets has evolved. Today, this is a well-organised industry bristling with competition and boosted by sectors such as infrastructure, telecommunications, information technology and IT-enabled services. Adding a huge punch to this market is Mahindra Powerol, a company that has enlivened this segment and converted what was substantially being treated like a business-to-business product to one with a distinctly consumer durable experience.

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