Superbrads

OSCARS OF BRANDING

Superbrands India

Luxor

The 1960s was not the time to dream. But a young, impressionable boy broke the canon and did just that. The late D K Jain’s dream is now a massive industry turning out millions of pens each day – and his own company, Luxor, accounting for 22% of India’s market. Its state-of-the-art facility and its research and development division have turned out several innovations. Along the way, Luxor has been feted and awarded with citations, certificates and trophies and with the seal of some of the most aspired standards of manufacture and adherence to quality.

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