Superbrads

OSCARS OF BRANDING

Superbrands India

Kurlon

Sleep is the time when the body relaxes, cells regenerate and the mind refreshes itself in preparation for the next day’s battles. But all of this needs to happen in an environment conducive to rejuvenation. While many factors may contribute to it, the key is the mattress. Unfortunately, most people – perhaps, out of ignorance or for economic compulsions – compromise this truth. Clearly, educating people is the answer; so mattress manufacturers in the organised sector will have to use the education lever to combat this universal ill. Kurlon, India’s best known mattress brand is fighting this on two fronts. Even as it educates people, it is ensuring that every strata of society has, within its economic reach, a top-quality Kurlon mattress to rest on.

Case Study

Other Superbrands Participants