Superbrads

OSCARS OF BRANDING

Superbrands India

Indane

It’s an extraordinary achievement to serve 1.80 million clients each day and count some 88.70 million as registered customers. To provide more awe to these amazing numbers is the fact that another around 8 million are being added each year. This is Indane territory; it’s the place where it commands a market share of nearly 50%. This giant, Indian Oil-owned brand started life nearly 50 years ago in an environment where people looked at LPG with fear and suspicion. Today, they simply can’t do without it.

Case Study

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