Superbrands India


HDFC Standard Life – a joint venture between HDFC Limited and the 188-year-old Standard Life plc of the UK – became the first private sector life insurance company to be set up in India on 3rd October 2000. Within the first three years of its launch, the company had issued 100,000 policies and by 2007/08 it had gone past the half-a-million policy mark with over 100,000 trained financial consultants and 15,000 full-time employees on its rolls. Along the way it has introduced several innovations and a suite of diverse products for protection, retirement, savings and investments and child and health plans. Today, HDFC Life is a complete insurance company, recognised for the high standards it has set in this business.

Case Study

Other Superbrands Participants