Superbrads

OSCARS OF BRANDING

Superbrands India

Godrej Interio

The Indian home furniture industry, pegged by recognised pundits in the business at about ?100,000 crore, is divided between simplistic users, experimental users and evolved users. Each is a divergent body of people with different demands and vastly different lifestyles – even different criteria of what constitutes acceptable quality. It is also an industry where more than 90% of the business is controlled by the unorganised sector. In this complex, difficult and highly competitive segment Godrej Interio holds 18% share of the organised market, comprising 72 companies. This outstanding organisation has received 28 national and international awards for brand development and, in the last three years alone, has to its credit 150 registered design innovations.

Case Study

Other Superbrands Participants