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OSCARS OF BRANDING

Superbrands India

Boroline

Boroline is a compelling story worthy of a chapter in schools of higher education. It has defied the long-held belief that a brand must re-engineer itself to stay in sync with the times. Indeed, not only has the brand not changed, its packaging, too, still sports the same black and green colour scheme it did in 1929. For 86 years and three generations this unique brand has brought relief to millions of people. It has softened skin, comforted burns, healed cuts, dried sutures, mellowed dryness, protected shallow wounds and delivered even on promises its original makers had never made.

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