Superbrands India

Birla White

Beyond functional architecture of yesteryears people are now seeking aesthetics and contemporariness in their homes. The task for white cement companies is, therefore, quite clearly cut out: they need to explore a new and different set of applications in the architectural space. And they need to develop surface finishing materials that will fulfil the wants of this populace. In this rapidly changing bazaar, Birla White is the brand leader. Indeed, it commands over 55% share of the market and a 100% share of all worthwhile innovation that has happened in it.

Case Study

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