Superbrands India


Since its founding in 1963, Anchor has made India’s first serious attempt to develop an organised market for top-quality plugs, switches, sockets and accessories. Today, more than 50 years later, with the support of its parent, Panasonic Corporation of Japan – the brand continues to surge forward with an unmatched range of offerings. It straddles every price point, seeping down even to India’s remotest landscape. Through leveraging Panasonic’s support, Anchor is looking at making a significant contribution towards India’s infrastructure growth by providing solutions in the spheres of energy generation, conservation and management.

Case Study

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