Across the world the one basic project every country runs is Consumer Superbrands. This is so primarily because all consumer products are the source of the greatest scrutiny by actual users. With heightened and collective interest in them, Superbrands believes that it can provide tremendous service by identifying those which have maintained the highest standards of product integrity and brand development. Obviously, winners are not necessarily the highest selling brands but those that have worked hard to win consumer trust.
Superbrands India has successfully launched five Consumer editions so far.
The first Consumer Superbrands edition comprised 101 brands and was launched in September 2004 – twenty months after the council was formed and the evaluation of brands began. The second edition and third editions comprised 91 brands each and were launched in April 2007 and December 2009 respectively, the fourth Consumer edition comprising 86 brands was launched in December 2012 and the fifth was launched in January 2016.