While consumer brands enjoy public adoration there are several scores of brands which are actually the backbone of a country’s economy and are rarely exposed to media glare. They are the unsung heroes of a nation and represent those brands which work behind the scenes developing a resilient country.
Almost all Business Superbrands fall within this category of brands not in the media glare. However, there are also those which straddle both the consumer and business segments and include banks, mutual funds, insurance firms and those companies which actually manufacture iconic consumer brands but which are by themselves hardly known.
As at date Superbrands India has produced four business editions; work on the fifth edition is currently being carried out. The scheduled launch of this book is February 2017.