to bring unbiased and incisive perspectives to arguably the most dynamic region in the world.
Recent Developments
INDIA TODAY has recently changed the entire design to give it a more contemporary look and
a reader-friendly presentation.
The characteristic red border on the cover clearly demarcates it from other magazines and helps in creating a strong brand identity.
To give its readers the opportunity to browse through the magazine in greater depth over the weekend, INDIA TODAY has started hitting the stands every Friday, instead of Saturday. INDIA TODAY also launched a series of four city magazines in October 2003 distributed free of charge with INDIA TODAY. These magazines are called the Simplies – ‘Simply Delhi’, ‘Simply Kolkata’, ‘Simply Mumbai’ and ‘Simply South’. These quarterly magazines capture the spirit of
the city through well-researched articles, guest columns and topics as diverse as social trends, habitat, music, weekend getaways, campus life, club and pub culture, fashion and lifestyle, health and city environment. This enriches the flavour of INDIA TODAY and brings it one step closer to its readers in these cities.
Promotion
INDIA TODAY has always driven debates of national interest. Making Sense of India (MSOI) was a nation-wide contest that was launched by INDIA TODAY in 2002. Contestants were asked give opinions on subjects like sports, judiciary, politics, etc. The contest was a phenomenal success with one million responses received.
Organised by INDIA TODAY in Delhi, the Swar Utsav is an open-air musical festival designed to showcase the best in Indian classical music. The three-day festival, now in its third year, has been specially created keeping in mind the different musical forms and regional flavours of India. The celebrated masters of Indian music perform against the spectacular backdrop of India Gate.
There have been many moments in India’s recent history that have made Indians proud
to be called Indians. The INDIA TODAY Wow India Contest, was the first ever readers’ poll
of such memorable moments covering everything from business and economy to sports and entertainment.
Started as part of its silver anniversary celebrations, the INDIA TODAY CONCLAVE was designed as a meeting point for the best minds from India and around the world to map the geo-political and economic future of the country.
In its inaugural year the theme was ‘India Tomorrow 2002: Opportunities and Threats’ with the then Vice-President of the United States, Al Gore, as the chief guest. In its second year, the theme was ‘India Tomorrow 2003: Global giant or pygmy?’ with The Honourable William Jefferson Clinton, 42nd President of the United States, presiding as its keynote speaker. This year, the keynote speaker was President Pervez Musharraf of Pakistan.
Brand Values
In keeping with the changing media landscape INDIA TODAY has evolved its positioning statement to keep the magazine contemporary while retaining its core mission: to empower its readers through content that is authoritative, insightful and credible. The magazine provides a unique perspective to news. It not only addresses the ‘where’ and ‘what’ of a story but the ‘why’ and the ‘how’ of it. The brand’s task is to deliver this promise consistently to growing and relevant target groups.
