Fortune sits at the very top of the category as India’s No. 1 cooking oil brand – a feat it accomplished in just 22 months of its launch. This rapid acceleration was achieved by a string of strategic moves that disrupted conventional thinking and rewrote the rules for the category. Today, through seventeen factories the brand reaches 100 million people in twenty countries, sells through one million retail outlets and turns out a million and a quarter metric tonnes of top quality oil each year. To consolidate its status in the Indian kitchen, Fortune has now launched several staples and pulses – each bearing its stamp of excellence.