AquaguardLaunched in 1984, at a time when few people thought of filtered water as being an imperative, Aquaguard has covered a large swathe of virgin ground. Today, the brand is so synonymous with pure drinking water that the word Aquaguard itself has become almost generic to the category. But in its rise to eminence the brand achieved something quite extraordinary: it successfully introduced the concept of direct selling. Today, Aquaguard’s 6000-plus strong sales force has covered every important town, city and shanty in India and sold more than 10 million units of its water purifiers.

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