Axis Bank is the third largest private sector bank in India offering an entire suite of financial services across retail customers, large- and mid-corporates, micro-, small- and medium-enterprises and the rural and agriculture sectors. In 21 years since inception, the Bank has opened 2589 branches including extension counters – or simply, one every three days, across its brief history. As at 30th June 2015 it also has 12,179 ATMs dotting the Indian landscape. Highly focussed on delighting customers, it banks on service and innovation to differentiate it from competitors. Perhaps, because of this, it has won several awards and has been recognised as the Most Trusted Private Sector Bank, two years in a row, in the Most Trusted Brand Survey conducted by Brand Equity-Economic Times.