Hot, humid, dusty and steeped in myths and mysteries, India marches on. Its housewives believe that sweeping and mopping twice-a-day is the key to keeping the house clean. They find it hard to accept the fact that sweeping simply repositions the dust particles and mopping hardens some of it so it neatly fills cracks and crevices. It is this peculiar conviction that Euroclean has had to fight off. Although the war is still a long way from being won there are indications that the little champion will ultimately prevail. Here is the evidence: since launch Euroclean has sold more than 5 million vacuum cleaners and controls over 90% of the market.